Travel · Lifestyle · UGC — Based in Philadelphia
Stories that stop the scroll.
I’m Calista, a social media strategist and content creator. I make lifestyle and travel content that introduces local spots, charming stays, and the products I love to an audience that saves, shares, and shows up.
8.5M
Views in the past year
82%
Women
83%
Ages 18-34
Now booking
fall & winter collabs
Previous collaborations
Recent work
From local hidden gems to your next getaway.
Travel · Lifestyle · Stay
1 Day Portland itinerary
Coffee Shop · PhiLLY Lifestyle
Philly coffee shops recommended by you
Hidden gem · Restaurant
La Jefa
Restaurant Opening
Lucky Duck
Collaboration · Travel
City of Cape May
Coffee Shop
The Bookery Coffeehouse
Travel · Lifestyle · Stay
1 Day Seattle Itinerary
Restaurant Opening
Mr. Edison
Grand opening · Coffee Shop
Blank Street Philly
Bar · lifestyle
Stratus Rooftop Lounge
Collaboration · Home Decor
Desenio
Travel · Lifestyle
Colchuck Lake Trail
Collaboration · Travel
City of Cape May
Travel
Assateague Island
Travel · Stay
Airbnb
Lifestyle · Events
Fifa Fan Fest
Services
Three ways we collaborate.
Let me run your channels, create content for them, or feature your brand to my audience.
Social media management
Let me run your socials
Monthly content and social media management for local restaurants, cafés, and shops. I plan, shoot, post, and engage, so your accounts stay active and on-brand while you run the business.
- Monthly content plan & on-site shoot days
- Posting & captions on TikTok and Instagram
- Comment & DM community management
- Account audits & growth strategy
- Monthly recap of what’s working
Best for: local restaurants, cafés, local shops, & Airbnbs
Limited spots each season
Content creation · UGC
Content made for your channels
Scroll-stopping photo and video created for your brand to post on your own accounts, ads, and website. All the storytelling, none of the posting.
- Short-form videos for TikTok, Reels & ads
- Lifestyle & product photography
- Hooks, captions & trending audio ideas
- One-time shoots or monthly bundles
- Usage rights for your channels
Best for: brands that post in-house, product launches & paid ads
Brand partnerships
Feature your brand on my channels
Put your stay, spot, or product in front of an audience that acts on what I recommend. Lived-in content that feels like a friend’s recommendation, not an ad.
- Sponsored TikToks & Instagram Reels
- Hosted stays & content-for-stay collabs
- Grand openings & event coverage
- Real-time Instagram Stories
- Optional usage rights & content licensing
Best for: hotels, Airbnbs, travel & lifestyle brands
For hotels & Airbnbs
Stays that sell the feeling.
Paid shoots that capture what it’s actually like to stay with you, not just the floor plan.
- Property reels & stay vlogs
- Listing-ready lifestyle photography
- Neighborhood guides for your guests
- Real-time Instagram Stories during the stay
From the commentsCan I rent one of them?? Dead serious I’m interested
For BRand Partnerships · Audience
An audience that acts.
TikTok @calistaahill
52K
Saves in the past 6 months
137K
Shares in the past year
8-10%
Engagement rate
27K
Profile visits in the past year
My audience comes to me for
- Charming stays & weekend getaways
- Restaurants, shops, & local experiences
- Lesser-known destinations worth the trip
Why brands partner with me
- Content people save and come back to
- Evergreen posts that keep getting found in search
- Authentic storytelling from a real visit
How it works
Simple for you, either way.
On my channels
Partnerships
1
Connect
Tell me about your brand, your goals, and the audience you want to reach.
2
Plan
We agree on deliverables, dates, and usage rights, plus a shot list built around what makes you special.
3
Create & share
I experience it like my audience would, post it to my channels, and send you the content to keep.
On your channels
Social media management
1
Intro call
A free 20-minute call about your business, your goals, and where your accounts are today.
2
Strategy & first shoot
I build your monthly content plan and we schedule the first on-site shoot.
3
Post, engage & grow
I handle posting and community, then send a monthly recap of what’s working.
About
Hi, I’m Calista.
I believe the best experiences are often the ones you won’t find on the first page of a guide. I built my following in Philadelphia, uncovering the coffee shops, new restaurants, and lesser-known spots people walk right past. Since then, I’ve brought my audience along on the road, from the Jersey Shore to Maine to the Pacific Northwest.
Wherever I go, I help businesses tell their own stories, and every piece I make starts with the viewer in mind. People don’t book a hotel or try a new restaurant just because of a pretty photo. They go because they can picture themselves there. So I create lived-in content that puts viewers in my shoes: the morning light through the window, the first sip of coffee, the walk to the spot down the street.
Social Media Management
Content Creation
UGC
Short-form video
Hotels & Stays
Restaurants & Cafés
Local Shops
Travel & Lifestyle Brands
Let’s work together
Have a stay, a shop, or a table worth sharing?
Tell me which way you’d like to work together. I’ll get back to you within 2 business days with ideas, availability, and my media kit or packages.
Straight from the comments
What happens after I post.
Paris Marie AlexanderLove this sm!!! Planning a trip there
Steve AllenI need to go !!!
LaurenmaennerWait how did u find this!?!? I’m obsessed
EmilySaving thanks 😊
gretchenreynoldsWhat winery is this? 😍
Emmacoming back to this video in 9 months when my lease is up to ask for the link to the other units
DorientationThank you. I cannot wait to go. 🥰
theblonderoastsNeed to go asap
mk | fashion & secondhandgotta try sunday girl!!
nikatnightttCan I rent one of them?? Dead serious I’m interested
Mooreally need to make the drive over here
KYLIENeed to try!
Nina SquairesThat’s such a nice hotel
HikesmithSuch a cool place!!
CandaceThank you for this!!!!! Flying into Portland in 3 weeks. We have 2 days there before heading to the coast
alexcassuI need to go to that vintage mall
Mahoning Drive-In TheaterCome back soon ❤️
eli naftaliwords cannot describe how happy i am that you spent time in north portland! people tend to neglect it and it is the best 💕
zackOmg I can’t wait to do a vid here
Emilywriting them down
theblonderoastsSaving immediately