Travel · Lifestyle · UGC — Based in Philadelphia
Stories that stop the scroll.
I’m Calista, a social media strategist and content creator. I make lifestyle and travel content that introduces local spots, charming stays, and the products I love to an audience that saves, shares, and shows up.
360K
Monthly reach
10%
Engagement rate
40K–6M+
Views on top videos
Now booking
fall & winter collabs
Previous collaborations
Services
Content that feels like a friend’s recommendation.
Authentic storytelling and evergreen visuals that keep connecting your brand with customers long after my visit.
Featured
I’ll run your socials
Monthly social media management for your company. I plan, shoot, post, and engage so your accounts stay active and on-brand while you focus on running the business.
- Monthly content plan & on-site shoot days
- Posting & captions across TikTok and Instagram
- Comment & DM community management
- Monthly recap of what’s working
Local
Cafés, restaurants & shops
Content that brings people through your door. I find what makes your spot special, from the signature dish to the corner everyone wants to photograph, and turn it into posts your neighbors actually save.
- Short-form videos for TikTok & Reels
- Menu, product & seasonal launches
- Grand openings & event coverage
- Photography for your feed, site & delivery apps
Stays
Boutique hotels & Airbnbs
Content-for-stay exchanges and paid shoots that sell the feeling of staying with you, not just the floor plan.
- 15–60 second TikToks & Reels
- Elevated lifestyle photography
- Real-time Instagram Stories
- Optional content licensing
How a stay collab works
Simple for you. Beautiful for your guests.
1
Connect
Tell me about your space, your ideal guest, and what you want more of: bookings, followers, or fresh photos.
2
Plan the story
We agree on deliverables, dates, usage, and a shot list built around what makes your stay special.
3
Stay & create
I experience it like a guest and bring my audience along in real time through Instagram Stories.
4
Share & deliver
Videos go live on TikTok and Instagram, and you receive edited photos and video to use across your own channels.
Recent work
From Philly’s hidden gems to your next getaway.
Travel · Lifestyle · Stay
1 Day Portland itinerary
Coffee Shop · PhiLLY Lifestyle
Philly coffee shops recommended by you
Hidden gem · Restaurant
La Jefa
Restaurant Opening
Lucky Duck
Collaboration · Travel
City of Cape May
Coffee Shop
The Bookery Coffeehouse
Travel · Lifestyle · Stay
1 Day Seattle Itinerary
Restaurant Opening
Mr. Edison
Grand opening · Coffee Shop
Blank Street Philly
Bar · lifestyle
Stratus Rooftop Lounge
Collaboration · Home Decor
Desenio
Travel · Lifestyle
Colchuck Lake Trail
Collaboration · Travel
City of Cape May
Travel
Assateague Island
Travel · Stay
Airbnb
Lifestyle · Events
Fifa Fan Fest
Audience
An audience that acts.
TikTok @calista_hill
360K
Monthly reach
170K
Monthly new viewers
10%
Engagement rate
8.4K
Monthly shares
82%
US-based audience
25–34
Largest age group
My audience comes to me for
- Charming stays & weekend getaways
- Restaurants, shops, & local experiences
- Hidden gems & lesser-known destinations
Why brands partner with me
- Authentic storytelling
- Evergreen visuals
- High-performing content
About
Hi, I’m Calista.
I’m a social media strategist and content creator who believes the best experiences are often the ones you won’t find on the first page of a guide. I built my following in Philadelphia, uncovering the coffee shops, new restaurants, and hidden gems people walk right past. Since then, I’ve brought my audience along on the road, from the Jersey Shore to Maine to the Pacific Northwest.
Wherever I go, I help businesses tell their own stories, and every piece I make starts with the viewer in mind. People don’t book a hotel or try a new restaurant because of a pretty photo. They go because they can picture themselves there. So I create lived-in content that puts viewers in my shoes: the morning light through the window, the first sip of coffee, the walk to the spot down the street.
Whether it’s around the corner or a plane ride away, I bring each story to life through authentic photo and video that feels personal, looks polished, and keeps people coming through your door. eye to every project, whether it’s around the corner or a plane ride away. bringing each story to life through authentic photo and video that feels personal, looks polished, and keeps bringing people through your door.
Social Media Management
Content Creation
UGC
Short-form video
Restaurants & Cafés
Local Shops
Hotels & Stays
Travel & Lifestyle Brands
Let’s work together
Have a stay, a shop, or a table worth sharing?
Tell me a little about your space and I’ll get back to you with ideas, availability, and my full media kit.
Replace this paragraph with your WPForms block: Name, Email, “I’m reaching out about” dropdown (A hotel or Airbnb stay / A café, restaurant, or shop / Social media strategy), “Tell me about it” message, and a “Send inquiry” button.
Straight from the comments
What happens after I post.